‘Cause that’s the way we’ve always done it!

I’m sure you’ve heard that before. Maybe you hear it every week. Maybe you’ve even said it yourself.

This week, the customer’s “this is how we’ve always done it” story sounded something like this:
making cleaning products (laundry detergent, etc.) in 4 tanks

  • adding < 1% CMC (thickener) and sodium citrate to water
  • currently using low shear mixing
  • slowly adding powders into the vortex
  • mix for ~6 hours then, leave it overnight
  • still have floating lumps that get skimmed off the top
  • goal is to make and package in the same day
  • air entrainment is also an issue

Conventional technology is, well, conventional. Low speed mixers have been around for a long, long time and everyone is familiar with them. They can provide a lot of flow but, in certain applications, flow just isn’t enough. Why settle for the status quo when you need better?

High shear mixers comprise a much smaller percentage of the mixer market and while most customers are familiar with them, they may not be familiar with the Rotosolver. The Rotosolver is firmly entrenched in some industries, but is new technology in other industries.


It is the only mixer of its kind, incorporating both high flow and high shear into a single mixer. The “sprinkle and wait” method is old news. The new way to address challenging mixing applications like this one is with the Rotosolver. Using a properly engineered Rotosolver, you simply turn it on, add all of the powder at one time, and drop your jaw in amazement. The powder is quickly drawn in from the surface and the result is a lump-free product.

Seeing is believing… your local Admix representative has a demo unit that can be used to perform pilot scale tests. Admix also has a lab, where customers can run their most challenging products and a trial program, that allows customers to try it before they buy it. Admix provides a process warranty on its scale-up techniques so, you can rest assured that the mixing results you see on the pilot scale will be replicated on the production scale.

Don’t let ”Cause that’s the way they’ve always done it” get in the way of your continuous improvement efforts.